Smarkets is a sports betting exchange founded in 2008 by a finance company that wanted to apply its trading experience to the sports betting industry. The company is based in London. Since its inception, it has grown rapidly to become one of the largest and very reputable exchanges. Smarkets certainly offers liquid markets, despite being a smaller exchange than Betfair or Betdaq. Access to Smarkets through brokers increases the reach of the exchange and thus increases the liquidity of the markets.
The Smarkets exchange works by allowing users to bet against each other . So you can be a bookmaker, gambler or handicapper, the choice is yours. Users can bet on the outcome they think will happen (BACK) or bet against it (LAY). This is exactly the same pattern of operation familiar from other exchanges such as Betfair.
Smarkets has earned a reputation as one of the most user-friendly and reliable betting exchanges in the industry. The platform is known for its low commission rates, which are currently as low as 2% for most markets. In addition, the company offers a wide range of markets and events that users can bet on, including popular sports such as football, horse racing and tennis, as well as niche markets such as eSports and politics.
Smarkets has received many accolades for its innovative technology and user-friendly platform. In 2015, the company was named EGR Operator of the Year, and in 2019 it was awarded Sports Betting Operator of the Year at the International Gaming Awards.
For the time being, you can access Smarkets through the brokers listed below. Remember that you can join or leave all bookie or exchange from your brokerage account at any time at your own discretion.
Of course, Smarkets is a large and established sports betting exchange, and it is certainly an added value that there is an option to use their markets through brokers. Personally, I am a proponent of pinning all bookmakers and exchanges to a brokerage account, as you never know where the odds will be more attractive. Smarkets is mainly available from brokers who use MollyBet software (although this is not the rule). Another big advantage is the low commissions from the markets of this exchange, amounting to just 2% for the moment(commissions may not vary much depending on the agent).
The large number of sports and supported markets is another pretty good point in the evaluation of this sports betting exchange.
However, it is obvious that Smarkets, despite all its advantages, is a complement to the agent’s offer and not its pillar. Nonetheless, the more options, especially good and safe options, which Smarkets undoubtedly is, the better for everyone.